Sweetie pie lactation smoothie2/24/2023 ![]() ![]() She was in a position where she was essentially selling what she could make and generating enough cash to keep the doors open, but she needed to get a little bit ahead of the game by raising capital,” said Scott Albert, Cantrell’s ER and a venture capital and angel investor focused on technology investments. “What Liliana was trying to do was raise some initial capital so that she could go out and hire one or two people and expand her sales and marketing. Each ER brings a different skill set to the Launch program, from financial savvy to service-oriented experience. Cantrell was also mentored by an Entrepreneur in Residence - a qualified entrepreneur or resident selected by Launch Chapel Hill to aid several startups in the program every year. ![]() In creating Sweetie Pie Organics, Cantrell took part in the Launch Chapel Hill Accelerator program, giving her access and exposure to the area’s vast entrepreneurship ecosystem. Each product is made with vitamins and nutrients made specifically to aid mothers in increasing and supporting a healthy milk supply. Sweetie Pie Organics offers breastfeeding mothers products like lactation smoothies and bars and nausea relief drops. It’s a fast-growing market, and many people don’t realize how important breastfeeding is.” “I created Sweetie Pie Organics to help these moms solve a problem with their milk supply and boost it. But 70 percent of these moms have a problem with their milk supply,” said Cantrell. “More and more, moms want to breastfeed, and about 80 percent of moms actually make the decisions to breastfeed before they give birth to their baby. ![]() While she started her business in Chapel Hill, it has since grown to a nationwide level, with distribution in Target, Walmart, Harris Teeter and more, as well as on Amazon. After working with several instant formula and baby food companies, founder Liliana Cantrell recognized a need for organic, functional foods for breastfeeding moms. But as the startups fostered in the town grow, it’s also becoming a base for nationally recognized companies, as well. Thanks to resources like Launch Chapel Hill and the Kenan-Flagler Entrepreneurship Center, Chapel Hill has an established reputation as a hotspot for startups. Established entrepreneur builds national business in Chapel Hill ![]()
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